Category Archives: Shopping

Tiffany and Co Recruit Elle Fanning and Lupita Nyongo For Reshaping Campaign

Written by. Chalise Macklin

Tiffany and Co is known for providing men with that special, little blue box and bringing joy to many women’s lives. But their signature jewelry and legacy is in jeopardy. The company is experiencing falling profits and stock prices, according to a business report from Business of Fashion. The jeweler is on a mission to turn things around and has enlisted some A-list celebrities to help do so.


Former American Vogue creative director, Grace Coddington, joined the jewelry house as a creative partner to help with rebranding. Coddington has signed teen star Elle Fanning and Lupita Nyong’o on to represent the timeless brand along with models Natalie Westling and Christy Turlington. A historic moment for the company because this marks the first time celebrities have starred in a campaign. Each lady showcases a piece of the brand’s new “Tiffany T” collection. Nyong’o posted a preview of her ad, which will be released nationwide in September.

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The reshaped concept is titled “Legendary Style.” Upcoming campaigns will feature women in the studio instead of their iconic ads that are black and white and feature women wearing their jewelry on New York streets. A re-launch of the company’s affordable “Love” collection by designer Reed Krakoff with the slogan “#lovenotlike” will also be released soon.

Tiffany and Co are hoping to attract a younger buyer, particularly millennials. The company also intends to introduce it to new consumers and get skeptics to reconsider.




American Girl New Collection

Written by. Chalise Macklin

For the last 30 years, American Girl dolls have been a staple in little girl’s rooms. The company gained its popularity for providing unique dolls with diverse backgrounds, personalities, and well thought-out accessories that all girls can enjoy. Now Addy, Kaya, Kirsten, Samantha, Nellie, Molly, and the other original dolls are welcoming Wellie Wishers collection.


The new line of dolls can be personalized by skin tone, eye color and hair.

wwagThe President of American Girl, Katy Dickson said the decision to create a new line came from the overwhelming requests for a line of dolls for younger girls who may not be ready for their flagship doll line. She ensures the new dolls will still convey the valuable life lessons about what it means to be a good person.

“Wellie Wishers is the answer to that call, and we’re proud to continue partnering with parents to support their daughters’ development at all ages and stages,” said Dickson.

All the new characters are all wearing rubber wellie boots and love playing outside. Their storylines are focused on outdoor settings and their little playhouse. The new character’s storyline also emphasize understanding others by standing in their shoes or “wellies.”

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In the past, American Girl dolls have focused more on the individual doll’s distinctive storylines, but the Wellie Wishers depict the relationship between five friends and how they navigate through lessons in empathy and compassion.

Over 29 million American Girl dolls have been sold and they don’t plan on slowing down any time soon. Check out the new collection below:

Willa – She is an animal lover.


Ashlyn –She is a princess-in-training and party-planner extraordinaire.


Kendall –She is creative and always inventing and she is known to patch up friendly mix-ups.

kendallEmerson – She loves the spotlight and telling jokes to her friends and singing.

emersonCamille – She loves the ocean and the listening ear for her friends.

camilleThe Wellie Wishers line goes on sale June 23. For more information go to

Make Room In Your Closet – H&M Has A New Collection

Written by. Chalise Macklin

H&M continues to reign supreme. The company announced a new collaboration with Parisian fashion house, Kenzo. The collection comes on the heels of their highly successfully partnership with Balmain. Last year’s Balmain partnership was H&M’s most popular so far – Kenzo has big shoes to fill. Previews of the collection have surfaced and fashion experts indicate the line will not disappoint. Continue reading Make Room In Your Closet – H&M Has A New Collection

Hallelujah to this Kontrol Girl!!!

By: Lauren Sims

When you think about a girl, or woman, on fire; the college senior Taylor Morrell comes to mind almost instantly. She is beautiful, smart, creative, and extremely talented! The owner of the new fashion line, Hallelujah Trends, has taken the fashion world by storm, she says “I do everything myself! Of course other people are helping me when I shoot commercials and promo videos, but I pay for everything, I design everything, I run all of my social media, anything that you see in Hallelujah Trends, I did it.” The twenty two year old will tell you in a minute that she is no stranger to hard work. She started the small business with her own money, saving little sums of money from her hourly job, and when she was ready to go, she “jumped in head first”. Did I mention she started this with only $100.00? she told Kontrol Girl “It hasn’t been easy, but luckily for me, I wasn’t bogged down by much of anything other then class and spending time with my friends, but this was a priority to me. I wanted to work for myself, and I didn’t want to get to graduation and be freaking out about what my next step was. This allows me to be creative and I have fun doing it and watching it grow as fast as it has is amazing, it’s truly a testimony of what the brand is all about”. If you’re wondering what the message behind the brand is, it is quite simple, Hallelujah is brand that allows people to be who they are despite their shortcomings, uniqueness, orientation, or walk of life one shirt at a time. Taylor hopes to keep growing her business and spreading the message that “there is still good in the world”. After graduating  she plans to throw herself into her business and see where life takes her. For more information about Hallelujah Trends, click the links below:


Hallelujah wordsHallelujah Long hair

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Beyonce’s New Formation Line

Written by: Barrie Ladipo



She never leaves us guessing for to long. Queen Bey gets back in to formation killing covers of both US and UK May issues of ELLE Magazine. Now what can’t the Queen do! In the issue, she touches on  freedom, feminism, and her new fashion line, Ivy Park, influences women to love their bodies (which she graces wears on the cover). The issue is anticipated to be on newsstands April 6th.

But, lets get into this line. Ivy Park  has officially been lauched by Mrs. Carter in collaboration with TopShop. In exclusive Beyonce style, she launches a promo video taking us back to her neck of the woods,Houston, TX,  where everything started for her in “the park”. In the video, she personally narrates significant tales in her life.

“When it was time for me to give birth, I went back to that park…the park is what made me who I am, where is your park?” – she shares in the video, an influential moment in her life.

The collection is full of sleek apparel, baseball caps, hoodies, swimwear, headbands and more, which will be available at Net-a-Porter, Topshop, and Nordstrom on April 14th.

Beyonce certainly became the new face of sportswear. Check out the video below.


Suit It Up!

Written by: Barrie Ladipo

The season has finally come for us to search high and low for that perfect suit — your swimsuit of course! With online boutiques showcasing the most exquisite pieces with exquisite prices, swimsuit shopping can easily result to us settling with the one we bought 3 years ago, I mean no one would remember it, right? Fortunately, our common store brands have heard our cries and have delivered the must haves with affordable prices. Hit any local mall and find these styles available for you. And don’t try to buy them all!

Out From Under Plunging V Printed One-Piece Swimsuit, Urban Outfutters, $72

Bikini Bottoms, H&M, $12.95

LA Hearts Deep V Diamond Back One Piece Swimsuit, PacSun, $36.95

High Waisted Caged Bikini, Forever 21, $35.20

Colorblock Plunge One-Piece, Victoria’s Secret, $58

Halter-Bandeau Bikini Top, Old Navy, $13

Halter Strappy Bikini Top, Charlotte Russe, $17