Category Archives: designer

Tiffany and Co Recruit Elle Fanning and Lupita Nyongo For Reshaping Campaign

Written by. Chalise Macklin

Tiffany and Co is known for providing men with that special, little blue box and bringing joy to many women’s lives. But their signature jewelry and legacy is in jeopardy. The company is experiencing falling profits and stock prices, according to a business report from Business of Fashion. The jeweler is on a mission to turn things around and has enlisted some A-list celebrities to help do so.

tiffany

Former American Vogue creative director, Grace Coddington, joined the jewelry house as a creative partner to help with rebranding. Coddington has signed teen star Elle Fanning and Lupita Nyong’o on to represent the timeless brand along with models Natalie Westling and Christy Turlington. A historic moment for the company because this marks the first time celebrities have starred in a campaign. Each lady showcases a piece of the brand’s new “Tiffany T” collection. Nyong’o posted a preview of her ad, which will be released nationwide in September.

Screen Shot 2016-07-19 at 1.15.40 PM

Screen Shot 2016-07-19 at 1.17.11 PM

The reshaped concept is titled “Legendary Style.” Upcoming campaigns will feature women in the studio instead of their iconic ads that are black and white and feature women wearing their jewelry on New York streets. A re-launch of the company’s affordable “Love” collection by designer Reed Krakoff with the slogan “#lovenotlike” will also be released soon.

Tiffany and Co are hoping to attract a younger buyer, particularly millennials. The company also intends to introduce it to new consumers and get skeptics to reconsider.

 

 

A Demi Grace Exclusive: Face of Sephora Releases New Track “Afraid”

Written by. Chalise Macklin  

It is not every day that an up-and-coming artist becomes the face of a cosmetic product and sings the jingle in a well-known hair product commercial. Demi Grace’s entertainment career is off to a good start with credible accolades behind her name.

Grace’s infectious voice can be heard in the current Dark and Lovely commercials and she is one of the faces of Sephora’s new “Makeup Forever” lipstick line.

“I’m so excited. It is a funny story how I got the job. My agent sent me on an audition, but I did not get it. Later, I got a call back for a voice over audition. I told them I could sing and recorded a track during the audition. They loved it and offered me the job. It was really accidental,” said Grace.

Grace has been singing all her life, but she didn’t start releasing music professionally until 2012.

“I always wanted to be a professional singer. I had a talk with God and asked him what I needed to do to get my start and walk through the right door. I started building my social media following and releasing music independently,” Demi Grace said.

Gone are the days that an artist has to be signed to a major label. The music industry is embracing independent artist like Demi Grace. She contributes her current success to her willingness to interact with fans on social media. The effort has caused fans to become more familiar with her sound which she calls Afro-Dance or Afro-EDM infused with a little bit of Pop.

“My sound is influenced by Hip Hop, Nigerian and Afro beat music, and Reggae,” said Demi Grace. “I am extremely diverse. I tapped into many genres and I am a singer-songwriter.”

Her musical style is also a reflection of her heritage. She is of Nigerian descent,was born in London, raised in California, lived in Atlanta and currently a New Yorker. Her time in New York has influenced her new single “Afraid.”

“I moved to New York and met a guy who was nothing like anyone I met before. The relationship was party-driven, but when we were by ourselves it was hard to get him to open up. It was just a mess, hurtful and I expressed that in the song,” Grace said.

She describes the single as an emotional record that you must be ready for.

“When you go out and hear a song like ‘Afraid’ and listen to the lyrics you have to be ready to feel and emotionally connect,” said Demi Grace.

Demi Grace distinct sound is not the only thing gaining attention, her beauty is as well. Her ebony complexion and tall, slender physique serves as an example to young girls that beauty is diverse and unique.

DemiGrace2 (1)I want girls to be okay with what God gave them and work it. I look up to Missy Elliott and Rhianna and how they wear their body makes it (their body) sexy,” said Grace.

The future is bright for Demi Grace. The Sephora campaign she is a part of debuts in August, her upcoming EP is tentatively set for release in September, and she just finished working on a mix with an Atlanta producer which include heavy hitters such as: T-Pain, Trina, Flo Rida and TI.

For those of you in the New York area, check her out at Webster Hall on August 16th.

Show Your Disney Love With These New Coach Bags

Written By: AbsolutViolette

The brand Coach is celebrating their 75th anniversary this year, and part of that celebration involves a new limited-edition collaboration with Disney. Whether you’re a Disney fan or a Coach fan, you’re sure to enjoy this collection. Besides, who doesn’t like Disney?

Coach Disney Collaboration

The bags all feature a specially-created Mickey Mouse sketch made by Disney animators, and one of the bags even features the iconic Mickey Mouse ears. This collaboration is the perfect marriage between style and childhood nostalgia.

On June 17th make your way to your nearest Coach store or coach.com which is when this limited edition drops. Take the opportunity to showcase your Disney love this summer with any of the various designs that satisfy a variety of styles.

The collection isn’t limited to just bags, but also includes a studded leather jacket, T-shirts, sportswear, and sneakers.  And it dosesn’t stop at apparel and accessories. There’s also leather display cases containing rare Mickey comic books, with a mouse on their spine, coasters, frames, a group of free-standing mice in black leather that come in various sizes, and beanbags!

All photos courtesy of Coach

The Kendall + Kylie Topshop Swimwear Collaboration is Finally Here

Written By: AbsolutViolette

Back in April, I shared Kylie Jenner’s Instagram sneak peek pictures of her and her sister Kendall’s Topshop collaboration line of swimwear. Well, the day has finally arrived! Today the “Kendall + Kylie” collection is available at selected Topshop stores, Nordstroms, and topshop.com

The collection, priced from $30 to $85 (£24 to £58), is comprised of 37 pieces ranging from bikinis, one-pieces, and cover-ups. The sister duo drew inspiration from their California roots as they explain “every look captures the beachy summer vibe of L.A.”

The girls also shared that although their personal style may differ, they do have the same taste so agreeing on what the final collection would look like wasn’t an issue. Kylie also elaborated saying “Kendall and I made sure each outfit was a statement piece perfect for every occasion. Whether you’re swimming, sunbathing or surfing — we designed each piece with having fun in mind!”

Kendall-Kylie-Clothing-Line

Beyond the swim collection collaboration, the fashion brand “Kendall + Kylie” has a fashion line which launched back in February. That line includes a mix of sexy dresses, jumpsuits, matching sets, and more, in hues of black, white, nude, and blue. The line which also features footwear is available at popular retailers, including Nordstrom, Shopbop, and Neiman Marcus, with prices ranging from $68 to $498.

Make Room In Your Closet – H&M Has A New Collection

Written by. Chalise Macklin

H&M continues to reign supreme. The company announced a new collaboration with Parisian fashion house, Kenzo. The collection comes on the heels of their highly successfully partnership with Balmain. Last year’s Balmain partnership was H&M’s most popular so far – Kenzo has big shoes to fill. Previews of the collection have surfaced and fashion experts indicate the line will not disappoint. Continue reading Make Room In Your Closet – H&M Has A New Collection

Rihanna x Dior Design Debut

Written by: Barrie Ladipo

We all know our girl Riri knows how to work, work, work, work, work! After the craze of her Fenty Puma slides and the extravagant Manolo Blahnik collaboration, she has does it again! Continue reading Rihanna x Dior Design Debut