Written By: AbsolutViolette
Last night was the grand opening of “Cadillac House” in New York. If you thought this was a car dealership, think again. In an effort to revitalize its brand image and reach a new audience, the auto-manufacturer opened its doors to a space that’s part art gallery, and part coffee shop. The SoHo neighborhood location is meant to introduce the brand to shoppers who may not previously have been interested in their brand.
Attending the grand opening was the brand ambassador for their new 2016 CT6 Sedan, Kelly Rowland. Rowland attended in a metallic slip dress and Gianvito Rossi Leather Bow Sandals.
— KELENDRIA ROWLAND (@KELLYROWLAND) May 25, 2016
Rowland shared the news of her new endorsement deal when she showed a snippet of the new commercial which she shot earlier this year, on her Twitter account. Hopefully, the collaboration will yield the results the brand wants. Rowland is definitely the name to go with as the singer and her BET reality show “Chasing Destiny” are hot in the press with her new unnamed girl band assembled, releasing their first promo pic yesterday.
This isn’t Rowland’s first automobile endorsement deal as back in 2013 she was the face of Jaguars F-Type vehicle. Other endorsements include the beauty line Caress. Endorsement deals are definitely the way to go to add to your fortune as they can be quite lucrative, and in Kelly’s case, they’ve likely contributed to her net worth, which sources put between $20-30 million.