The Standard Of Beauty Could Be Changing

Written by. Chalise Macklin

Marilyn Monroe or Dorothy Dandridge were not a size zero and you don’t have to be either. Most women and girls are not naturally a size two, but many watch what they eat and exercise striving to get the “perfect” body.

“You think my worth is in not eating. As a society we can’t allow girls to live like that anymore, said model Nathalia Novaes in the trailer for Straight/Curve.

There is a very limited representation of women and their bodies in mainstream media. Straight/Curve, a documentary on body image, is trying to aid in changing the perception of beauty by pushing for body diversity in the fashion and beauty industry.

Former model, Jessica Lewis, is the producer of the documentary along with Jenny McQuaile who is also a producer and director. The documentary is being released during a defining time in the fashion and modeling world. Many beauty brands and designers are working to reinvent the standard of beauty. The movement is being called evolutionary and likely comes from the complaints that many ladies and girls have about the fashion industry not being inclusive to all women, and the backlash from some popular beauty ads. Recently, Victoria Secret came under fire for its “Perfect Body” campaign and the tagline was changed. Many more popular and high-end brands have received scrutiny for promoting their products with a limited scope of women’s beauty.

“It is not a vanity issue, but a serious public health issue,” said Claire Mysko (CEO, National Eating Disorders Association).

The average woman is a size 12-14, and representation for those women and plus size women remains scarce. For decades, beauty has been viewed as mostly white or fair skin women, who are thin. The “thin ideal” can be psychologically and physically damaging and divisive.

Straight/Curve is expected to be released in 2017. Once released, it is sure to kick the talk about body diversity into high gear. The creators are hoping the documentary will lead to more women and girls of all sizes, ages and ethnicities in campaigns, on billboards and magazines. The fashion industry may finally realize inclusivity is not only lucrative, but could help reduce self-esteem issues in girls, and women, and portray more realistic picture of what true beauty is.

 

 

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