Warner Bros., DC Entertainment, & Mattel Team Up to Launch “DC Super Hero Girls!”

Superheroes take on doll form in the world’s latest bout at Girl Power. DC Comics’ female superheroes and super villains are being transformed into a line of dolls sparked by a collaboration that also includes Warner Bros. and and the makers of Barbie, Mattel. The dolls will be based on teenage versions of the characters to sort of portray who and how they were at the beginning of the careers  when they were just learning about their amazing powers/and or abilities. So far dolls based on Wonder Woman, Supergirl, Batgirl, Bumble Bee, Katana, Harley Quinn, and Poison Ivy have already been made, but more are sure to come.


“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters.  I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” The initial launch of the line will begin Fall 2015 and include an immersive digital experience, original digital content and digital publishing. This will allow girls to interact with the characters, learn their story lines, and customize them. TV specials, made-for-videos, toys, apparel, books and other product categories will begin in 2016.


When it comes to superheroes and super villains we often forget that some of the best and most powerful one are in fact women. It is good to DC Comics is reaching out to its ever-widening female fan base. Yes society fangirls do exist! Let’s hope Disney and Marvel follow suit and call Mattel with their own characters. I think Ms. Marvel, She-Hulk, Invisible Woman, Storm, Black Widow, Mystique, and Elektra would make awesome dolls. Comment below and tell us what female superheroes and super villains you would like to see doll versions of!


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