Tiffany and Co Recruit Elle Fanning and Lupita Nyongo For Reshaping Campaign

Written by. Chalise Macklin

Tiffany and Co is known for providing men with that special, little blue box and bringing joy to many women’s lives. But their signature jewelry and legacy is in jeopardy. The company is experiencing falling profits and stock prices, according to a business report from Business of Fashion. The jeweler is on a mission to turn things around and has enlisted some A-list celebrities to help do so.

Former American Vogue creative director, Grace Coddington, joined the jewelry house as a creative partner to help with rebranding. Coddington has signed teen star Elle Fanning and Lupita Nyong’o on to represent the timeless brand along with models Natalie Westling and Christy Turlington. A historic moment for the company because this marks the first time celebrities have starred in a campaign. Each lady showcases a piece of the brand’s new “Tiffany T” collection. Nyong’o posted a preview of her ad, which will be released nationwide in September.

The reshaped concept is titled “Legendary Style.” Upcoming campaigns will feature women in the studio instead of their iconic ads that are black and white and feature women wearing their jewelry on New York streets. A re-launch of the company’s affordable “Love” collection by designer Reed Krakoff with the slogan “#lovenotlike” will also be released soon.

Tiffany and Co are hoping to attract a younger buyer, particularly millennials. The company also intends to introduce it to new consumers and get skeptics to reconsider.

 

 

Carli Bybel x Miss Guided Collection

By: TaLesha Oliver

Follow me on Instagram: @firstladylesha

Another beauty vlogger and major company collaborates yet again. Only this time it is not a cosmetics company is a fashion company. Youtuber Carli Bybel and Miss Guided collaborate and created a limited edition collection with 50 summer pieces filled with pastels like pink, mint green, white, nudes and more. Last year the beauty and fashion guru teamed up with BH Cosmetics and launched her Carli Bybel Palette and now she has collaborated with Miss Guided. Now her collection is limited edition for this summer only, so you might want to go ahead and get your greedy little hands on the collection right now. Carli did post a video giving us a teaser of her fabulous collection. Miss Guided is already known for having one of a kind, affordable pieces, but Carli made sure that she created this collection with love and passion. I took a peak at the collection and it is so chic and amazing. Now this website did break the last time I was on it so if is still broken keep refreshing it and get your hands on this beautiful collection, then head over to BH Cosmetics and get that Carli Bybel palette.

A Demi Grace Exclusive: Face of Sephora Releases New Track “Afraid”

Written by. Chalise Macklin  

It is not every day that an up-and-coming artist becomes the face of a cosmetic product and sings the jingle in a well-known hair product commercial. Demi Grace’s entertainment career is off to a good start with credible accolades behind her name.

Grace’s infectious voice can be heard in the current Dark and Lovely commercials and she is one of the faces of Sephora’s new “Makeup Forever” lipstick line.

“I’m so excited. It is a funny story how I got the job. My agent sent me on an audition, but I did not get it. Later, I got a call back for a voice over audition. I told them I could sing and recorded a track during the audition. They loved it and offered me the job. It was really accidental,” said Grace.

Grace has been singing all her life, but she didn’t start releasing music professionally until 2012.

“I always wanted to be a professional singer. I had a talk with God and asked him what I needed to do to get my start and walk through the right door. I started building my social media following and releasing music independently,” Demi Grace said.

Gone are the days that an artist has to be signed to a major label. The music industry is embracing independent artist like Demi Grace. She contributes her current success to her willingness to interact with fans on social media. The effort has caused fans to become more familiar with her sound which she calls Afro-Dance or Afro-EDM infused with a little bit of Pop.

“My sound is influenced by Hip Hop, Nigerian and Afro beat music, and Reggae,” said Demi Grace. “I am extremely diverse. I tapped into many genres and I am a singer-songwriter.”

Her musical style is also a reflection of her heritage. She is of Nigerian descent,was born in London, raised in California, lived in Atlanta and currently a New Yorker. Her time in New York has influenced her new single “Afraid.”

“I moved to New York and met a guy who was nothing like anyone I met before. The relationship was party-driven, but when we were by ourselves it was hard to get him to open up. It was just a mess, hurtful and I expressed that in the song,” Grace said.

She describes the single as an emotional record that you must be ready for.

“When you go out and hear a song like ‘Afraid’ and listen to the lyrics you have to be ready to feel and emotionally connect,” said Demi Grace.

Demi Grace distinct sound is not the only thing gaining attention, her beauty is as well. Her ebony complexion and tall, slender physique serves as an example to young girls that beauty is diverse and unique.

“I want girls to be okay with what God gave them and work it. I look up to Missy Elliott and Rhianna and how they wear their body makes it (their body) sexy,” said Grace.

The future is bright for Demi Grace. The Sephora campaign she is a part of debuts in August, her upcoming EP is tentatively set for release in September, and she just finished working on a mix with an Atlanta producer which include heavy hitters such as: T-Pain, Trina, Flo Rida and TI.

For those of you in the New York area, check her out at Webster Hall on August 16^th.

Get the Look: Khloe Kardashian and Slight Fedora Obsession

By: TaLesha Oliver

Follow me on ig: @firstladylesha

Over the weekend Khloe Kardashian hit the town in LA and everyone wondering how they can recreate her look. The reality star posted a photo on her Instagram stating that she has a “slight fedora obsession.” Fedoras never go out of style, however it seems like everyone has gotten their hands on one ever since Beyoncé dropped her “Formation” video February 6, 2016. She was seen leaving Casa Vega in LA wearing a beige fedora hat, nude bodysuit, distressed jeans, and a pair of $375 Jennifer Le Razor Heels. The silver pumps are handmade with Austrian crystals, with silver spikes. Now if you can afford these fabulous shoes then go ahead and purchase them when they restock. However, if you are a college student and is balling on a budget, no worries because you can still get this look. Below is some similar item from different stores for an affordable price. You can purchase them items from Fashion Nova, LolaShoetique and Forever 21. Enjoy Ladies!

 

Google Offering New Emoji To Better Represent Women and Young Girls

Written by. Chalise Macklin

Most people express themselves on social media multiple times a day. In fact, Business Insider indicates 20 percent of total time spent online in the US is on social platforms. Usually, an emoji is a part of that message to further illustrate feelings. Women and young girls complain there are not enough emoji to accurately convey their thoughts and feelings. It will become easier for them to do so soon.

Although there is a wide range of emoji, there are not a lot that showcase the many facets of women’s careers, or empower young girls. The Unicode Emoji Subcommittee agreed to add 11 new professional emoji.

First Lady Michelle Obama spoke out in support of the creation of more emoji. Now; she, other women, and girls can rejoice. The new emoji will provide more options for both women and men. Google indicated that the professional emoji for women were unfairly limited before and included a bride and a princess, which is not the average woman’s career or career aspiration. The options now include a variety of careers such as: business, healthcare, education, food service, entertainment and STEM. There will also be more emoji with skin tone choices.

The new emoji should be available in future versions of Android and on other Google platforms.

Meanwhile, Facebook is testing a new messenger app which automatically deletes messages sent in a “secret conversation.” Messages included in the “secret conversation” are end-to-end encrypted and can be scheduled to be permanently deleted. The new messenger app can be used to discuss sensitive topics or share information that would be highly compromising if in the hands of a third party.

This new form of messenger is still in a trial period and there are limitations to the system. Facebook have said they will improve the system by the end of the summer.

ESPYs Red Carpet Glam

Written by: TaLesha Oliver

Follow me on ig @firstladylesha

Last night the ESPY’s went down and it was epic, per usual. The ESPY’s are basically the Grammy’s of sports. Last night our favorite athletes and their wives slayed the red carpet last night. Let’s not waste any time with the small talk and get started.

Ayesha Curry gave us body last night in a maroon lace, high-low dress and nude pumps, while her hubby Steph Curry wore a navy blue velvet blazer.

Actress Gabrielle Union slayed in a long-sleeve, black lace, see-through August Getty gown with bodysuit underneath with her boo thang Dwayne Wade.

Newlyweds Ciara and Russell Wilson made their first red carpet appearance since they tied the knot about two weeks ago. Ciara wore a baby pink Roberto Cavalli gown with a sequin bodice with a plunging neckline.

Lindsey Vonn looked amazing and chic. She sported a Michael Costello jumpsuit with sequin pants and black cape.

Jordan Clarkson from the LA Laker cleaned up really nice last night in pin striped suit. I think I have a small crush on him.