Written by. Chalise Macklin
It is not every day that an up-and-coming artist becomes the face of a cosmetic product and sings the jingle in a well-known hair product commercial. Demi Grace’s entertainment career is off to a good start with credible accolades behind her name.
Grace’s infectious voice can be heard in the current Dark and Lovely commercials and she is one of the faces of Sephora’s new “Makeup Forever” lipstick line.
“I’m so excited. It is a funny story how I got the job. My agent sent me on an audition, but I did not get it. Later, I got a call back for a voice over audition. I told them I could sing and recorded a track during the audition. They loved it and offered me the job. It was really accidental,” said Grace.
Grace has been singing all her life, but she didn’t start releasing music professionally until 2012.
“I always wanted to be a professional singer. I had a talk with God and asked him what I needed to do to get my start and walk through the right door. I started building my social media following and releasing music independently,” Demi Grace said.
Gone are the days that an artist has to be signed to a major label. The music industry is embracing independent artist like Demi Grace. She contributes her current success to her willingness to interact with fans on social media. The effort has caused fans to become more familiar with her sound which she calls Afro-Dance or Afro-EDM infused with a little bit of Pop.
“My sound is influenced by Hip Hop, Nigerian and Afro beat music, and Reggae,” said Demi Grace. “I am extremely diverse. I tapped into many genres and I am a singer-songwriter.”
Her musical style is also a reflection of her heritage. She is of Nigerian descent,was born in London, raised in California, lived in Atlanta and currently a New Yorker. Her time in New York has influenced her new single “Afraid.”
“I moved to New York and met a guy who was nothing like anyone I met before. The relationship was party-driven, but when we were by ourselves it was hard to get him to open up. It was just a mess, hurtful and I expressed that in the song,” Grace said.
She describes the single as an emotional record that you must be ready for.
“When you go out and hear a song like ‘Afraid’ and listen to the lyrics you have to be ready to feel and emotionally connect,” said Demi Grace.
Demi Grace distinct sound is not the only thing gaining attention, her beauty is as well. Her ebony complexion and tall, slender physique serves as an example to young girls that beauty is diverse and unique.
“I want girls to be okay with what God gave them and work it. I look up to Missy Elliott and Rhianna and how they wear their body makes it (their body) sexy,” said Grace.
The future is bright for Demi Grace. The Sephora campaign she is a part of debuts in August, her upcoming EP is tentatively set for release in September, and she just finished working on a mix with an Atlanta producer which include heavy hitters such as: T-Pain, Trina, Flo Rida and TI.
For those of you in the New York area, check her out at Webster Hall on August 16th.